through experience


West Creative Industries’ goal is to become a resource hub in the Loire region for:

  • Experience design that meets the needs of users (products, services, spaces and approaches) by combining expertise from the worlds of science, creativity and digital technology;
  • Assessing the quality of experiences through scientifically assessed experiments.

Researchers, students and businesses working together

The programme enables research laboratories, institutions and socio-economic stakeholders to work together to build mutual knowledge and develop joint projects that foster innovation.

It focuses on a number of areas of development:

  • Services that laboratories and institutions can provide to businesses,
  • Joint research projects involving laboratories and businesses,
  • Transfer of laboratory technology to businesses.

Fostering innovation

More information available from spring 2018.

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