The Experience Factory: a WCI innovation day

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The experience economy affects all fields of innovation. Today, our living environment, cities, transport, sales, health and culture are all conceived from the point of view of the experience of the users, patients or spectators. This paradigm shift is a source of innovation in companies and organisations. The Pays de la Loire area french region has thegathers academic skills and expertise for high-quality creation and evaluation of experience necessary for the innovative approaches, with an interdisciplinary approach mixing science and creation, innovative and scientific tools and methods to respond to needs for high-quality creation and evaluation of experience.

West Creative Industries, a regional programme of Recherche Formation Innovation [building a shared ground between Research, Training Higher Education & Innovation on user experience], is officially launching its action for economic actors on February 8th.

As a cornerstone of OIC’s WCI’s 2019-20 innovation phaseplan, this action will connect socioeconomic actorscompanies and researchers around issues of conception and evaluation of the user experience.

Free entrance, registration required



10:30 Reception – Coffee


11:00 Scientific and creative skills to create and evaluate user experiencekills for building an experience

The Pays de la Loire area has Discover some of the research and innovation skills in Pays de la Loirecapable of developing the new tools necessary for the creation or evaluation of experience and of assisting innovation through experimentation. , through projects supported by the WTI programme.We present these skills through projects supported by the RFI OIC.


  • M.L. Cazin – ESAD-TALM (Art & Design School in Tours – Angers – Le Mans(ESBA-TALM)
  • F. Orsoni (Design Lab Ville Durable– Sustainable Cities Design Lab, L’École de design Nantes Atlantique EDNA)
  • P. Le Callet – (LS2N Univ. NantesLS2N (Nantes Digital Sciences Research Lab), Université de Nantes)


12:30 Buffet Lunch


14:00 Schemes for Research–Innovation collaboration: the CIFRE PhD

The transfer of research findings to innovation can take a variety of forms: work experience, collaborative projects, providing expertise. Among these different schemes, we will concentrate on doctoral projects conducted within companies through CIFRE agreements. As in this context,It fosters a good context for interdisciplinary PhD projects mix sciences and creativity, we will and can support, among others, research projects mixing science and creation.

Détails give details onwill be given on the terms and conditions of the scheme – including its judicial aspects –, on the opportunity it represents, and on the new support programme from Région Pays de la Loire.


  • G. Frescaline – CIFRE – ANRT development officer
  • P. Langlais – Lawyer in IP and computing
  • Région Pays de la Loire

15:00 Round table: Innovating with the experience economy

How and why does the experience economy foster innovation? How can one companies bring in an expert opinionexpertise on the creation or evaluation of experience? What are the challenges of experimentation for the conception of user-adapted products and services?


  • Sensipode – Innovation by Design –
  • Emotic – The user-experience strategy –
  • Nantes City Lab – Life-size experimentation – @NantesCitylab

16:00 Close




“La fabrique de l’expérience” fait partie des EU INDUSTRY DAYS 2019, en partenariat avec Cumulus association mondiale des établissements d’enseignement supérieur en art, design et média